McDonald’s: The Negotiation

The Happy Meal Affinity brief landed on our desk off the back of a six month battle for women’s rights. As creatives that love purpose driven work, this was definitely different.

We decided to play on the classic mind battle we’d always have with our own parents, every time we needed to work our persuasive magic to get the treat we wanted.

This resulted in the first Happy Meal ad that was aimed at parents rather than children.