Prince & Sesh
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ŠKODA - Tour Des Femmes

Skoda: Tour des Femmes

 
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When they say good things don’t come easy, this project was exactly that.

Whilst Charlotte was precariously hanging out the back of a van holding onto the DOP by his shorts (all for the shot), Loriley was running the team’s social accounts and being a PR machine that led to the 300+ million views we ended up with.

Due to the nature of news, we prioritised speed over craft, with the first film being shot, edited and live within 16 hours, so we were always one day ahead of the men. 15 more films followed across the three weeks of the Tour, with daily newsworthy content.

After breaking Skoda’s online records within just a day, our launch film was converted into a TV advert that ran on ITV in-between the men’s race coverage.

Nine solid weeks without sleep - was it worth it? Absolutely.

But supporting women in cycling was more than just one race. Although the case study only reflects the three weeks of the Tour, in reality we encouraged women to get on a bike across the whole of 2018. This included events, influencer collaborations, sponsorships and newspaper partnerships.

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2021 update…

Results to date:

Silver Glass Lion - The Lion of Change - Cannes Lions

Silver Lion - Entertainment in Sport - Cannes Lions

Gold -  The Andy’s Awards

Silver - Gerety Awards - Works for Good - TV/Cinema

Merit - The One Show

GPC 8 Ball - Leo Burnett Worldwide

Shortlisted - D&AD

Shortlisted - Campaign Big